Monday 14 May 2012

Nobody's Perfect! Jessie J @ Horden Pavilion - 08/03/12


Jessie J - Jessie J Live at the Hammersmith Apollo, London
"Paws u-oh dear, that isn't my catchphrase, is it?!"

Fans caught their apparent first glimpse of Jessie J just half an hour after the doors of the Hordern Pavilion opened – a rare feat for a star of Jessie’s stature. A figure bearing an uncanny resemblance to the star, sporting the trademark black bob, a figure-hugging leotard and what appeared to be a sequin-coated Elizabethan collar walked nonchalantly into the heart of the Entertainment Quarter; a handful of fans abandoned their places in the sprawling queue to get a up close and personal with what they thought was their idol. Unfortunately, their hopes were dashed when it became clear that this was not the star they had paid to see come to greet her fans on a whim, but rather an enthusiastic fan-come-impersonator. We’d have to wait for a few more hours yet to lay eyes on the star herself. Not that this was dead time – far from it, in fact.

In Australia headlining the 2012 Future Music Festival, Jessie’s own concert was close enough to a festival in its own right, given the calibre of the supporting acts. VJ-turned-DJ Ruby Rose entertained the crowd with chart highlights, while Amy Meredith impressed with their sharp blend of electropop and rock. Professor Green, who has previously played at the Hordern in support of Lily Allen, paraded his hits to date, including an emotional performance of recent Gold-certified single ‘Read All About It’ that increased the crowd’s anticipation for the quickly-approaching main event.

Jessie seemed in good spirits from the commencement of her set, sporting a white dress that lead to a series of endearing, if slightly cheesy, jokes about marriage. At one point the star seemed to accept a proposal complete with a ring, only to discard the prize moments later, surely leaving one fan rather disappointed. Perhaps Jessie’s costume, when combined with the her continual efforts to involve the crowd, and the stream of empowering anthems concentrated near the show’s opening, lent itself more strongly to the role of a preacher – not that any of the 8500-strong crowd needed converting.

Although the Hordern inevitably ensured that the concert’s staging was somewhat restricted, Jessie used this to ensure the focus never wavered for a second from her. Some of the show’s highlights were the moments in which Jessie relinquished the trappings of the ‘pop show’ crafted around her – the huge backing tracks, the flashing lights and the extensive live band – and let her voice shine through unobscured, with only the light chords of a guitar for accompaniment. ‘Technology’ was perhaps the best example of the show’s greatest assets; Jessie began the track improvising lyrics concerning her imminent ‘marriage’ (continuing the good-natured yet cringe-worthy theme she’d established earlier), before segueing into a stripped version of the track that undoubtedly sent chills down the spines of the sold-out audience.

While Jessie J’s vocal techniques may have won her criticism in the wider arena of public opinion (her third single should probably be renamed ‘N-N-N-N-N-N-N-Nobody’s Perfect’ in light of her live interpretation of the melody), the crowd went wild for her quirks, eating up the marmite brand of stuttering and ad-libbing. The setlist saw many of Jessie’s signature hits (‘Price Tag’, ‘Do It Like A Dude’, ‘Domino’) consigned to the final minutes, meaning that casual fans were subjected to long spells of potentially unheard music. This said, the dynamism displayed by Jessie J – both in the songs themselves, and her energetic, enthusiastic delivery of them – ensured that the crowd’s excitement never dipped too low.

The majority of songs performed tick boxes from one of two categories – 90’s-influenced, upbeat tracks, and 60’s-esque soul (best exhibited in the passionate ‘Casualty Of Love’ and the sultry, commanding ‘Mama Knows Best’). Amongst these influences were splashes of reggae and breezy, early-Noughties pop, as in the shiny catchiness of ‘Abracadabra’ - think S Club 7 with a little more bite, and the entire group’s vocal range consigned to an individual.

Given Jessie’s penchant for genre-hopping, the audience spanned generations, genders, and any number of other demographic indicators. The singer’s charms and appeal, while diverse and engaging on many levels, are concentrated around the name of her job: her ability to sing. The undeniable highlight of the night was Jessie’s awe-inspiring delivery of the title track from her debut album, ‘Who You Are’. Carefully balancing vocal acrobatics, controlled subtlety and emotional vulnerability, Jessie’s performance of the song caused tears for a few spectators within this reviewer’s line of sight. The voice is what made the night memorable – few others could fill a venue with such effortless power, bringing together a diverse cross-section of music listeners in appreciation of a voice that will likely continue to wow crowds for years to come.

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